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We Are A Tribe Of Rebels

Not everyone will leave their mark in the world, because not everyone can. While many can see the unlimited potential of the future, few truly believe that it is their destiny to shape it. This select group are the rebels, those who have dared to turn the promise of tomorrow into their mission today. These are the visionaries, the pioneers and the creators.

GRAY® was born to honour this entrepreneurial spirit, to serve as their periscope into the future. Fearless, confident and decisive. Our history starts tomorrow, our heritage is the future.

The colour gray calls to mind the tension between black and white, different absolutes. Every great invention in the world happens in this space, where the friction between different ideas, perspectives and experiences ignites true innovation. Balancing these different inputs to create the extraordinary is our mantra. We call this the Art of GRAY®.

The world for the rebel can be a lonely place. Few see life as they do, in all its beauty and positivity. Few are able to look upon the world of today and see the opportunities of tomorrow. Few dare to dream of doing great by shaping reality.

Here, the few becomes the many.

Welcome to the family.

OUR HOME

The GRAY® brand, founded and based in Singapore, owes much of its distinctive character to the city that we call home. Inspired by our futuristic, innovative and cosmopolitan city-state, GRAY® was born to honour this entrepreneurial spirit, to serve as your periscope into the future. Fearless, confident and decisive.

OUR TEAM

The GRAY® rebellion was started by our founder Kevin Wu back in 2015 while still a college undergraduate in Singapore. Tired of conforming to the traditional paths of success expected in Asian societies, he decided to break free to chase his passion in bringing his vision of design and artistry to the world. To date the GRAY® team has a diverse range of collaborators and creatives around the world relentlessly driving the brand forward.